Who We Are
Built by Operators. For Operators.
We’re the strategic operators behind the scenes... the Chiefs of Staff, BizOps managers, PMs, HR leads, the generalists turning chaos into clarity. The women who move companies forward.
With grace. With grit.
We make it look good and run even better.
We built this for you. For us. For her.
This is for the one who makes it all look effortless and knows it’s anything but. For the woman who makes the magic, solves the mess, and never misses a detail.
She makes it all… Pretty Operational.
Our Team - The Ladies Who Make It Look Good
…and Run Even Better
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Kim Hawkins
Founder. I came up with this idea because I was tired of the communities that weren’t offering anything of real value and heard you were too.
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Elise Kennedy
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Kristina Willis
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Rachel Goldfarb
Coaching
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Tanesha Scott
Project Managers
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Noelle Spalter
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Martha Deeds
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Our Pillars
Operate Beautifully
Where strategy meets style. Systems that bring clarity to the chaos and execution that sticks the landing. For the women who think in frameworks and know that beautiful operations aren’t just functional, they’re aesthetic.
Lead with Humanity
Where leadership looks like grace under pressure. A community built on mutual leverage and support. For the women who are relentless in business, yet kind. Who make power moves with intelligence and empathy.
A Well-Run Life
Where operational excellence extends beyond work—into your home, mindset, and wellbeing. Real talk about what it takes to run your life with the same clarity, intention, and calm precision you bring to business.
A place of belonging and understanding. A space to ask the messy questions, vent without a filter, and celebrate the wins that too often go unnoticed. A place to feel seen, supported, and a little less alone.
For the woman who sets KPIs as effortlessly as she sets a table. Who brings structure to the boardroom and beauty to her living room. She’s down for a happy hour, book club, a group chat, or a good coffee. Space to learn. To grow. To be.
This is for you.
A Place for the Women Behind It All.
You Don’t Have to Operate Alone
Join a community of women who understand the weight of the role and are ready to build, navigate, and grow alongside you.