Who We Are

Built by Operators.
For Operators.

We’re the strategic operators behind the scenes... the Chiefs of Staff, BizOps managers, PMs, HR leads, the generalists turning chaos into clarity. The women who move companies forward.

With grace. With grit.
We make it look good and run even better.

We built this for you. For us. For her.

This is for the one who makes it all look effortless and knows it’s anything but.
For the woman who makes the magic, solves the mess, and never misses a detail.

She makes it all… Pretty Operational.

Our Team - The Ladies Who Make It Look Good

…and Run Even Better

  • Kim Hawkins

    Kim is a 4x Chief of Staff and 2x Executive with experience spanning VC-backed startups, a global NGO, and fractional support to high-growth organizations. After 10+ years of leading behind the scenes and coaching other operators, she founded Pretty Operational: a space for women carrying the weight of making everything run. She’s passionate about helping women build careers, community, and lives that are as well-run as the businesses they support.

    Expertise: Chief of Staff, Strategy, BizOps, PeopleOps, Partnerships, & Community

    The power she sees in women: Our ability to get it done and stick the landing, especially when we move together.

    What you can catch her doing for fun: Traveling with her husband, catching up on Bravo, or hosting a dinner party.

  • Elise Kennedy

    Elise is a tech veteran with 15+ years worth of roles ranging from Head of Product to CEO. She’s also a 3x Chief of Staff to various CEOs in various industries. She loves building communities, chatting with other strategic operators, & scaling venture-backed organizations from seed to Series A to exit. Two of her companies have exited, and you can find both her and her work featured on Apple TV, Crunchbase, and Cheddar.

    Expertise: Systems, Partnerships, and People Operations

    The power she sees in women: Flourishing in a system not built for us

    What you can catch her doing for fun: Drumming, hiking with her husband and dog around Los Angeles, catching as many concerts as she can, writing, and making memes.

  • Rachael Goldfarb

    Rachael advises CEOs and founders on how to actually use a Chief of Staff (CoS). She’s supported the CoS to the President in the West Wing, has served as CoS at the CFPB, the Gates Foundation, and has spent time as a fractional Chief of Staff. She’s a co-founder of The Coul & Gold Group and a partner at Prime Executive Office, a national executive search firm. 

    Expertise: Chief of Staff, Operations, PeopleOps, & Systems Design Thinking

    The power she sees in women: Every woman she knows has been a Chief of Staff since age 12, to their families, friends, and communities. It’s time someone paid them market rate for it.

    What you can catch her doing for fun: When she’s not architecting leadership systems, she spends her time with her husband and her most demanding client to date… her toddler.

  • Tanesha Scott

    Tanesha has over a decade of experience leading enterprise initiatives across finance, legal, and mission-driven organizations. She is known for turning complex, stalled work, into structured, scalable systems. She doesn’t just manage projects; she architects how work gets done. Through her TBS Method™, she helps organizations move toward intentional, people-centered operations.

    Expertise: Project Management, COO-level Support, & Client Experience

    The power she sees in women: Women operate at a high level without the title, recognition, compensation, or authority, all while ensuring the work gets done.

    What you can catch her doing for fun: Residential interior design, traveling with her husband, and a commitment to the lifestyle of keeping up with her spoiled toy poodle, Mazi.

  • Noelle Salter

    Noelle is an HR/People Ops executive with 10+ years building high-performing teams, solving organizational challenges, and aligning people strategies with business goals. She has supported organizations from start-ups to established global brands, primarily in financial services and consumer goods. Her passion is creating workplaces where great talent is never wasted.

    Expertise: Human Resources and People Operations 

    The power she sees in women: Our ability to rise to the occasion. Just when we think we’ve taken every step we can, we somehow take another. 

    What you can catch her doing for fun: With an hour, she’s doing some kind of puzzle game. With a day, she’s playing golf. With a week, she’s living like a local in another city.

  • Christina Liao

    Christina works with founders and leadership teams as a fractional Chief of Staff and strategic operator. She steps in when things are complex or stalled by bringing clarity, aligning teams, and turning strategy into execution. With 18+ years across startups to $1B+ enterprises, she helps organizations refocus, build momentum, and scale with intention.

    Expertise: Chief of Staff, Strategy & Operations

    The power she sees in women: Our innate ability to build what endures, not for display, not for ourselves alone, but for the generations and communities we uplift.

    What you can catch her doing for fun: Like many tired parents, her "fun" is the rare moment of enjoying family life in between the typical chaos.

  • Kristin Seal

    Kristin is a Strategic Advisor and Independent Operating Partner with over two decades of experience working closely with CEOs, founders, and family offices. Her career spans public companies, PE-backed businesses, startups, and founder-led organizations where she has operated at the center of strategy, operations, and leadership. 

    Expertise: Strategic Advisor & Independent Operating Partner to CEOs, founders, and family offices

    The power she sees in women: The ability to hold both strength and softness while building, leading, and transforming all without losing themselves. 

    What you can catch her doing for fun: Anything that involves her daughter, the outdoors, horses, and a little bit of dust on her boots. 

  • Nicole Titus

    Nicole is a strategist-operator with 13+ years of experience helping founders and executives turn big thinking into actual results. Her lane is execution. She's the person who takes the strategy off the whiteboard and makes it real through org. design, operational systems, and the kind of clear-eyed prioritization that keeps companies moving.

    Expertise: BizOps, Transformation Projects, Harmonizing Sales & Marketing Departments

    The power she sees in women: Women are true builders. Both at work and at home, women tend to notice what's broken before it becomes a crisis.

    What you can catch her doing for fun: You can catch Nicole on a paddleboard, sweating it out in a hot yoga class, or enjoying a hot sauna.

  • Martha Deeds

    Martha has spent 15+ years leading large-scale transformations and systems change efforts in the public and private sectors. Currently, she sponsors McChrystal Group’s Chief of Staff practice. This, paired with a background in behavioral health, allows her to view leadership through a practical and a human lens. She focuses on both the processes & leader behaviors that make teams work.

    Expertise: Organizational effectiveness, executive team alignment, systems change & transformation

    The power she sees in women:  A deeper understanding for the need to hold space for human beings within organizations. 

    What you can catch her doing for fun: at an arts or cultural event, sharing a meal with friends, or gazing at a mountain in Colombia. 

Our Pillars

Operate Beautifully

Where strategy meets style. Systems that bring clarity to the chaos and execution that sticks the landing. For the women who think in frameworks and know that beautiful operations aren’t just functional, they’re aesthetic.

Lead with Humanity

Where leadership looks like grace under pressure. A community built on mutual leverage and support. For the women who are relentless in business, yet kind. Who make power moves with intelligence and empathy.

A Well-Run Life

Where operational excellence extends beyond work—into your home, mindset, and wellbeing. Real talk about what it takes to run your life with the same clarity, intention, and calm precision you bring to business.

A place of belonging and understanding. A space to ask the messy questions, vent without a filter, and celebrate the wins that too often go unnoticed. A place to feel seen, supported, and a little less alone.

For the woman who sets KPIs as effortlessly as she sets a table. Who brings structure to the boardroom and beauty to her living room. She’s down for a happy hour, book club, a group chat, or a good coffee. Space to learn. To grow. To be.

This is for you.

A Place for the Women Behind It All.

You Don’t Have to Operate Alone

Join a community of women who understand the weight of the role and are ready to build, navigate, and grow alongside you.